Service Over Profits. ALWAYS.

At Group Benefits, Ltd. (GBL), service isn’t a department, it’s the foundation of everything we do.

Headquartered in Urbandale, Iowa, GBL supports a growing network of affiliated agents who collectively serve more than 3,000 employer groups and 60,000 individual clients. But scale isn’t what defines us, our commitment does.

We believe when agents are supported the right way, they win more often, grow more confidently, and build stronger relationships that last. That’s why we’ve built our model around one simple principle:

Your success comes first. Always.

GBL-affiliated agents gain access to a powerful combination of tools, resources, and hands-on support designed to help them compete—and stand out, in an evolving marketplace.